A Summary of Television and Radio

Television and radio have been around quite a bit longer than the internet.  However, both are still very effective forms of media technology.  Television is arguably the second most effective media tool available next to the internet.  Where both television and the radio are able to extend information and entertainment to their respective audiences, television has the benefit of being both seen and heard.  This combination of senses leaves a greater impression on the viewer and therefore, messages are more likely to be remembered than with listening alone. 

            Television is used for several reasons.  Marketing teams know the value of television and use it frequently, as is obvious by the number of commercials interrupting your favorite shows.  On the other hand, television for many people is still the preferred media tool to receive information on the news and weather.  Of course, entertainment is also an enormous part of television as well.  With shows ranging from cartoons to sitcoms to sports and news, there is something for everyone on the tube. 

            Radio too, has the ability to entertain us.  This media technology also provides us with things like the news, weather, traffic reports, and commercials.  However, it is for the ears only.  Since information utilizes only the sense of hearing, marketers often use repetition to help their messages stick with the audience.  The radio does have the advantage over television when it comes to mobility.  We are not a stationary people.  We are constantly on the move.  In this case, the radio has an advantage over television in that we can listen on the go.  We do not have to sit in the same place to watch.  We can tune in wherever we are and wherever we go.